Kurt Yeo is the co-founder of VSML (Vaping Saved My Life), a consumer advocacy movement in South Africa. A former smoker of 20 years who finally managed to quit after discovering flavoured vapes over a decade ago.
South Africa's tobacco control policies are built on a simple assumption: make smoking more expensive, more restricted and less socially acceptable, and people will quit. Reality tells a different story.
1 June 2026
The smoker is not the enemy. The smoker is the person we are trying to help.
31 May 2026
As we decouple nicotine from the lethal toxicity of smoke, are we finally entering an era where the world’s leading cause of preventable death can be engineered out of existence? The history of the last sixty years suggests that through technology and pragmatic policy, a smoke-free world is finally within our sight.
17 March 2026 • 10 min read
