Direta - Diretório de Informações para Redução dos Danos do Tabagismo
Brasil
We give consumers a voice in public health policymaking by expanding access to scientific evidence and advocating for regulation that protects health and enables informed choices.
About
DIRETA is a non-governmental, non-profit consumer association open to anyone committed to better, evidence-based public health regulation. We bring together science, communication and public participation to help shape more effective, transparent and people-centred policies. We expand access to scientific knowledge about tobacco harm reduction and nicotine use and support decisions grounded in robust evidence. Independent of political and commercial interests, we connect researchers, healthcare professionals, policymakers, organisations and members of the public around a shared commitment to evidence. By producing and sharing reliable information, participating in public debate and engaging with public authorities, we counter misinformation, defend the right of adults to make informed choices and advocate for regulation that is proportionate to risk, centred on public health and guided by evidence rather than ideology.
Mission
Our mission is to reduce smoking-related disease and death in Brazil by expanding access to high-quality scientific evidence, putting people at the centre of public health decisions and advancing risk-proportionate regulation that protects young people while enabling adults who smoke to access less harmful alternatives.