Explore how tobacco harm reduction is changing lives around the world.
Consumers rarely get to engage where decisions are made. This platform helps make those voices visible — at scale, across the world, and in direct view of decision-makers and decision influencers.
Every testimonial helps build a clearer global picture of how people are moving away from combustible tobacco.
The map is not a theory. It is a visual record of real people, in real places, who have moved away from smoking.
How THR Global Works
THR Global makes consumer voices visible in the tobacco harm reduction conversation.
The goal is to show how people are moving away from smoking globally.
Real-world testimonials from people who moved away from smoking, displayed as a growing global record of consumer experience.
Explore map →Scientific evidence supporting tobacco harm reduction and the continuum of risk, structured for easier public understanding.
View research →Clear explanations for anyone who wants to understand nicotine, combustion, switching, flavours, and relative risk.
Read FAQs →Track conferences, consultations, hearings, and advocacy activity worldwide.
Latest Perspectives
A continuously updated view of how tobacco harm reduction is being understood.
Public debate is strongest when scientific evidence, professional expertise and lived experience are considered together. Discover why consumer voices matter, how ordinary people have shaped policy throughout history, and why their absence can lead to unintended consequences—especially in tobacco harm reduction.
Kurt Yeo • Global • 3 July 2026
The headline is alarming. The reality is more complicated. While youth vaping deserves attention, the evidence behind claims of a “new generation of nicotine addicts” is far less certain than readers are led to believe. Missing data, selective sampling and South Africa’s broader public health realities paint a very different picture.
Kurt Yeo • Africa • South Africa • 17 June 2026
South Africa's tobacco control policies are built on a simple assumption: make smoking more expensive, more restricted and less socially acceptable, and people will quit. Reality tells a different story.
Kurt Yeo • Africa • South Africa • 1 June 2026
Research Library
The research library provides access to the scientific foundation of tobacco harm reduction.
Browse research →FAQs
The FAQ section explains key concepts in simple terms.
Explore FAQs →Story Map Pulse
The map shows real people who have moved away from smoking.
Explore stories →Featured Contributors
Citizen advocate for harm reduction in tobacco and nicotine
United States
1 published article
Why Your Story Matters
Consumers rarely get to participate where decisions are made.
Your testimonial helps build a global record.
Your experience can help others understand harm reduction.
What the Platform Shows
