The global evidence of lived tobacco harm reduction

Real people. Real outcomes. A global view of tobacco harm reduction.

Explore how tobacco harm reduction is changing lives around the world.

Consumers rarely get to engage where decisions are made. This platform helps make those voices visible — at scale, across the world, and in direct view of decision-makers and decision influencers.

Share Your Story Explore Stories

Every testimonial helps build a clearer global picture of how people are moving away from combustible tobacco.

Consumer lived experience

Peer-reviewed evidence

Global policy & expert perspectives

Global Testimonial Map

Consumer experiences across the world

Explore the Global Map

235

Testimonials

Countries

176

Cities

The map is not a theory. It is a visual record of real people, in real places, who have moved away from smoking.

How THR Global Works

Consumer voices, science, and public education in one place.

THR Global makes consumer voices visible in the tobacco harm reduction conversation.

The goal is to show how people are moving away from smoking globally.

Stories & Map

Real-world testimonials from people who moved away from smoking, displayed as a growing global record of consumer experience.

Explore map →

Research Library

Scientific evidence supporting tobacco harm reduction and the continuum of risk, structured for easier public understanding.

View research →

FAQs & Learning

Clear explanations for anyone who wants to understand nicotine, combustion, switching, flavours, and relative risk.

Read FAQs →

Global THR Events

Track conferences, consultations, hearings, and advocacy activity worldwide.

View all events

Global events

Regional events

Country events

THR Global Intelligence

Today’s Edition

THR Global News — 24 July 2026

6 stories•4 countries•4 major stories

Read Today’s Edition Browse Archive

Latest Perspectives

Global views on science, policy, and lived experience.

A continuously updated view of how tobacco harm reduction is being understood.

OpinionPublic Health DebateTHR Global Original

Why HIV Responses Must Focus on Harm Reduction and Move Beyond Treatment Access

A person who fears being labelled may choose not to test. Someone who worries about disclosure may delay treatment. A community that feels judged may avoid healthcare programmes altogether. These challenges are not simply individual problems. They reflect the need for health systems to become more responsive and inclusive.

Melody Okereke • Africa • Nigeria • 19 August 2026

Read article →

OpinionConsumer PerspectivesTHR Global Original

Why Consumer Voices Matter: The Missing Evidence in Public Debate

Public debate is strongest when scientific evidence, professional expertise and lived experience are considered together. Discover why consumer voices matter, how ordinary people have shaped policy throughout history, and why their absence can lead to unintended consequences—especially in tobacco harm reduction.

Kurt Yeo • Global • 3 July 2026

Read article →

OpinionScience & EvidenceTHR Global Original

South Africa’s Next Generation of Nicotine Addicts? Before We Accept That Narrative, Let’s Examine the Evidence.

The headline is alarming. The reality is more complicated. While youth vaping deserves attention, the evidence behind claims of a “new generation of nicotine addicts” is far less certain than readers are led to believe. Missing data, selective sampling and South Africa’s broader public health realities paint a very different picture.

Kurt Yeo • Africa • South Africa • 17 June 2026

Read article →

View all opinions

Research Library