Arielle Selya

Dr. Arielle Selya is a behavioral science consultant specializing in tobacco harm reduction with over 80 scientific publications to date. Her primary role is Senior Scientist at Pinney Asociates, which consults to Juul Labs on tobacco harm reduction. She also consults as a scientific advisor to the Global Forum on Nicotine. Prior to her consulting roles, she spent a decade in academia studying adolescent nicotine use. Dr. Selya's public engagement on science on social media and Substack is her own content and is not commissioned, funded, or overseen by her employers or clients.