Explore how tobacco harm reduction is changing lives around the world.
Consumers rarely get to engage where decisions are made. This platform helps make those voices visible — at scale, across the world, and in direct view of decision-makers and decision influencers.
Every testimonial helps build a clearer global picture of how people are moving away from combustible tobacco.
The map is not a theory. It is a visual record of real people, in real places, who have moved away from smoking.
How THR Global Works
THR Global makes consumer voices visible in the tobacco harm reduction conversation.
The goal is to show how people are moving away from smoking globally.
Real-world testimonials from people who moved away from smoking, displayed as a growing global record of consumer experience.
Explore map →Scientific evidence supporting tobacco harm reduction and the continuum of risk, structured for easier public understanding.
View research →Clear explanations for anyone who wants to understand nicotine, combustion, switching, flavours, and relative risk.
Read FAQs →Track conferences, consultations, hearings, and advocacy activity worldwide.
Latest Perspectives
A continuously updated view of how tobacco harm reduction is being understood.
The article explains how this gap between data and story arises, especially when complex scientific results are turned into headlines that grab people's attention.
Ivan Garay • Global • 13 April 2026 • 5 min read
Is the latest “vaping is as harmful as smoking” headline based on solid new science, or are we being sold a recycled narrative dressed up as breaking news?
Skip Murray • North America • United States • 26 March 2026
As we decouple nicotine from the lethal toxicity of smoke, are we finally entering an era where the world’s leading cause of preventable death can be engineered out of existence? The history of the last sixty years suggests that through technology and pragmatic policy, a smoke-free world is finally within our sight.
Kurt Yeo • Global • 17 March 2026 • 10 min read
Research Library
The research library provides access to the scientific foundation of tobacco harm reduction.
Browse research →FAQs
The FAQ section explains key concepts in simple terms.
Explore FAQs →Story Map Pulse
The map shows real people who have moved away from smoking.
Explore stories →Featured Contributors
Citizen advocate for harm reduction in tobacco and nicotine
United States
1 published article
Why Your Story Matters
Consumers rarely get to participate where decisions are made.
Your testimonial helps build a global record.
Your experience can help others understand harm reduction.
What the Platform Shows
