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Kurt Yeo

Kurt Yeo

Consumer advocate

VSML • South Africa

Featured Contributor

Kurt Yeo is the co-founder of VSML (Vaping Saved My Life), a consumer advocacy movement in South Africa. A former smoker of 20 years who finally managed to quit after discovering flavoured vapes over a decade ago.

Articles by Kurt Yeo

Public Health DebateTHR Global Original

The Great Decoupling: Engineering Smoke-Free Nicotine

As we decouple nicotine from the lethal toxicity of smoke, are we finally entering an era where the world’s leading cause of preventable death can be engineered out of existence? The history of the last sixty years suggests that through technology and pragmatic policy, a smoke-free world is finally within our sight.

17 March 2026 • 10 min read